The Devin & Shay Show | Best Photography & Videography Podcast

Paying Yourself Consistently as a Photographer: How to calculate Your Consistent Pay and Fund it even in slow months

Shayna Lloyd / Devin Larson / Gina Knox Season 5 Episode 10

Photographers and videographers—if you've ever wondered how to pay yourself consistently (even during slow seasons), this episode is for you. Financial coach Gina Knox joins Shayna and Devin to break down how to build a sustainable business using her signature Cash Flow Waterfall system. We talk about why percentage-based pay strategies don’t work, how to stop self-sabotaging your finances, and the mindset shifts creative entrepreneurs must make to scale. Plus, we get real about our own finances and why we’ve never paid ourselves from Hey, Thriver—until now.

🎧 Don’t miss this one—it’s equal parts money therapy and tactical business strategy.

👉 Want more from Gina? Listen to her podcast Small Business Big Money and join her free weekly webinar on paying off five figures of business debt at ginaknox.co.

Photographers—you’re sitting on a goldmine you haven’t tapped yet. Adding simple video upsells to your packages can completely change your income without booking a single extra client. That’s why we put together the Video Upsell Starter Kit—a free resource that walks you through the exact steps to start offering video, book it confidently, and deliver it in a way that feels aligned with your photography style.

Grab your free starter kit here → devinandshay.com/starter-kit

We're now accepting waitlist signups for our ultra-intimate, in-person events—think just 3 to 5 fellow creatives, an elevated styled-shoot day, retreat-style connection, super personalized business coaching, and mastermind-level collaboration—all wrapped in a stunning location with next-level details. These spots are seriously limited.

Join the waitlist now at: devinandshay.com/in-person-events

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