The Devin & Shay Show | Best Photography & Videography Podcast

The Instagram Strategy Photographers Are Missing (And It’s Only 6 Posts) ft. Rachel Traxler

Shayna Lloyd + Devin Larson

In this episode of The Devin and Shay Show, Devin and Shay interview photographer and educator Rachel Traxler about lead generation, funnels, and SEO for photographers. Rachel explains why visibility alone won’t book clients, the six pinned Instagram posts that attract different buyer types, and how to use vendor collaborations and blog posts to boost inquiries. She also shares her strategy of creating tangible wedding albums with QR codes for venues, helping couples connect with photographers during tours. This episode is packed with actionable steps to build a photography business that isn’t reliant on social media. 

SHOWNOTES: https://www.devinandshay.com/blog/the-instagram-strategy-photographers-are-missing-and-its-only-6-posts 

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FREE VIDEO UPSELL STARTER KIT: https://devinandshay.com/starter-kit 

Photographers—you’re sitting on a goldmine you haven’t tapped yet. Adding simple video upsells to your packages can completely change your income without booking a single extra client. That’s why we put together the Video Upsell Starter Kit—a free resource that walks you through the exact steps to start offering video, book it confidently, and deliver it in a way that feels aligned with your photography style.

Grab your free starter kit here → devinandshay.com/starter-kit

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Join the waitlist now at: devinandshay.com/in-person-events

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